Engagement, Motivation and Empowerment –

GroundedPower was founded in mid-2008, by a small team of experts who understand the psychological and behavioral processes that people use to interact with technology. The team had great success in applying behavioral science principles and collaborative software design in other markets such as public health, which have produced dramatic results and scaled to millions of users. GroundedPower is applying this proven knowledge and experience to the problem of consumer driven energy management and efficiency. The company has brought together experts in utility management, energy policy, IP & wireless networking, web based and collaborative software development and behavioral/cognitive psychology. This unique mix of talent has resulted in the creation of a real-time, interactive, consumer-driven energy management platform that provides the tools required to engage, motivate and empower consumers to more effectively use and manage energy.

GroundedPower combines real-time energy monitoring with an integrated suite of consumer engagement and behavioral tools that brings the user into an intuitive and interactive world of energy efficiency management. GroundedPower’s Interactive Customer Engagement System – iCES – has integrated social and active learning processes to achieve deeper and more persistent savings. Simple, straightforward tools keep customers coming back to learn more and take action to save energy and money.

GroundedPower's iCES can be installed in homes, schools, municipal buildings and small/mid sized businesses to provide real-time energy consumption feedback and the tools to take sustained action. GroundedPower’s iCES can be implemented today and works everywhere, even in locations where smart grid implementations have yet to take place. Energy use and cost become visible – the link between actions and results becomes evident and behavior change and savings become more enhanced.